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Friday, 05 February 2010 10:35 |
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I can't speak with specific knowledge but having been in a bunch of big companies that make customer facing applications freely available - it probably has to do with two factors: adoption and budget.
iPhone adoption is huge compared to blackberry for most users who are going to use their personal device for personal banking. Then there's budget. Making an application for one platform and then having to write it again for another is a big disincentive to do so. I understand why they would bother with the iPhone - it's browser says "I'm a mac!" instead of "I'm a mobile device!", so you have to have something there. The Blackberry doesn't make sense *except* for the branch finder. After that, the browser says "I'm a BlackBerry model blah OS blah.blah!" so it's easy to just add code to handle this to the traditional website.
I agree with you on the usability comments though. The iPhone app demonstrates their ability to create something extremely usable for the mobile device theater. I suspect the perceived ROI for doing the same on the BlackBerry was very very low, or at least lower than the available budget to do so, which has to come out of service and lending profits.
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